MILESTONE PG
Create a brand that matches the experience that clients receive. Challenge excepted.
When Jeremy Gilmore approached us, he had big plans—a real estate company built on clarity, trust, and growth. Milestone PG wasn’t just about selling property; it was about guiding people through every milestone of their real estate journey. And that’s exactly what we set out to capture.
We started where we always do—deep in the strategy trenches. Every design decision had to reinforce Milestone PG’s purpose: a modern, monotone palette with soft yellow accents for warmth, a clean, structured wordmark, and a distinct ‘M’ monogram that signals confidence, direction, and trust.
Scope
Brand Workshop
Brand Strategy
Name Generation
Brand Identity
Verbal Identity
Copywriting
Art Direction
Film & Photography
Print & Publication
Digital Design
Digital Content
Social Media Strategy
Campaign Rollout
Signage & Wayfinding
Branding isn’t a solo sport: Collaborators
Client: Milestone Property Group
Copywriting: Naughty Nancy
Location: L’air Studio
PR & Media: Duo Pr
Social Capture: Shays Socials
Hair & Make Up: Dyan Copeman
Photography: Andre Cois
Digital: eFront & Chriate
Print Broker: Clout Consulting
Print Production: Hungry Workshop & Corban & Blair
Some projects start with a logo. Others? With a vision.
From strategy sessions in their Brisbane office to late-night debates over paper stock, from getting prodded for photos in Noosa to bringing it all to life across print, digital, and socials—we pushed the Milestone PG team hard. And they delivered.
Since launch, the response has been overwhelmingly positive. Clients see themselves in the brand. The clarity and confidence resonate. And more than anything, Milestone PG now feels like the brand it was always meant to be.
