Jura Noosa
Good properties don’t sell themselves. Strong brands do.
Clancy Sprouster, General Manager of Capital Prudential, came to us with a challenge—a premium property development that wasn’t moving. The brand wasn’t landing. The messaging wasn’t clear. And the sales agents didn’t have the tools they needed to do their job.
Jura deserved better. We stepped in to create a brand that spoke to the right buyers—one that captured Noosa’s natural beauty while embracing modern sophistication.
Scope
Brand Identity
Art Direction
Collateral
Digital Design
Signage
Campaign Strategy
Campaign Rollout
Copywriting
The solution? A brand built around lifestyle and sustainability.
The solution? A brand built around lifestyle and sustainability. A refined yet organic identity, balancing earthy tones with contemporary design. A brand language that brought the project’s eco-conscious ethos to life while positioning it as a sought-after sanctuary for high-end buyers.
From the serene communal spaces to the seamless indoor-outdoor flow, every brand touchpoint needed to feel like an invitation to experience Noosa’s effortless coastal living.
Since launch, the transformation has been impossible to ignore. With a clearer, more compelling brand and the right marketing tools in hand, JURA is now attracting the buyers it was built for.
This isn’t just a rebrand. It’s a revival.
