Fondue
A following isn’t enough.
Emma built something special—a Facebook community five years in the making. A space where 30,000+ members had momentum. But momentum alone isn’t enough.
It needed identity. A brand bold enough to match its people.
We worked closely with Emma to create a brand strategy that wasn’t just about looking good. It was about scaling, evolving, and making an impact. Enter Fondue. A melting pot where retail brands and people collide, connect, and create.
Scope
Brand Workshop
Brand Strategy
Brand Identity
Name Generation
Brand Identity
Art Direction
Collateral
Digital Design
Digital Content
Collaborators
At the heart of it? The logo. A bold, intentional design.
Where brackets—pulled from the ‘O’ in Fondue—form a fondue pot, a symbol of bringing diverse elements together in one space. This isn’t just a nod to collaboration—it’s a visual system built to flex, shift, and grow with the brand.
Paired with a vibrant, high-energy colour palette and versatile typography, the identity is punchy, dynamic, and built to last. It demands attention while staying fluid and inclusive—an invitation to create something bigger together.
From virtual meetups to game-changing partnerships, Fondue’s refreshed identity isn’t just about branding—it’s about sparking what’s next.
